About us

Welcome to hidden urth: Where Ethical Fashion Meets Timeless Style

At hidden urth, we believe in the power of fashion to inspire change. Our journey began with a simple desire: to create beautiful, sustainable crochet pieces that reflect our commitment to ethical practices and timeless style.

Our Story

Founded by, myself, Tiffany Graumann in 2024, hidden urth emerged on Oahu, Hawaii, the very place I was born, driven by a passion for conscious living and a love for the artistry of crochet craftsmanship. Drawing inspiration from the natural beauty of our surroundings and the rich heritage of artisanal techniques, we set out to create a brand that not only celebrates the art of crochet but also respects the planet and its people.

Our Mission

At hidden urth, we are on a mission to redefine fashion as a force for good. We believe that every piece of clothing tells a story—not just of its creation but also of the values and principles it embodies. That's why we are committed to sourcing sustainable materials and minimizing our environmental footprint every step of the way.

Our Ethos

From our handmade crochet bikinis to our clothing and home decor, every item in the hidden urth collection is crafted with aloha, love, care, and attention to detail. We believe in slow fashion—quality over quantity, timeless designs over fleeting trends. Each piece is a reflection of our dedication to sustainability, ethics, and timeless style.

Join Us

We invite you to join us on our journey towards a more conscious way of living. Explore our collection, discover the beauty of slow fashion, and make a positive impact on the world—one stitch at a time.

Thank you for being a part of the hidden urth community.

Tiffany Graumann

Founder, hidden urth